The Dream
Brazilian fans had been waiting 24 years for a sixth World Cup title.
After so much dreaming, that celebration was already alive in the country’s collective imagination.
So rather than creating just another campaign about cheering, we chose to make that dream feel real.
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In just one month, The Dream became the most-watched video in Volkswagen Brazil’s history, with over 53 million views on YouTube alone.
53 mide views em um mês. O vídeo mais visto da história da Volkswagen Brasil.