Grad in Black
The graduation cap is that traditional hat everyone wears at graduation. Unless you're a black person.
Vult created four new cap models designed to cater to the diversity of black hair and allow everyone to graduate with even more pride in who they are.
Case Study
Social Film
Minidoc
In January 2025, our campaign was featured in Cannes Lions' The Progress Check: Race and Ethnicity.
420 mide impressões, sem nenhum investimento em mídia.
13 mide views orgânicos nas redes sociais.
US$ 3,5 miem mídia espontânea.
21países baixaram os moldes dos capelos. Em Salvador, virou lei.
Prêmios
- Bronze — GlassCannes Lions 2025
- Silver — PRCannes Lions 2024
- Bronze — Brand ExperienceCannes Lions 2024
- Shortlist — PRCannes Lions 2024
- Shortlist — DirectCannes Lions 2024
- Gold — Diversity, equity, and inclusionEffie Brasil 2024
- Silver — Brand ExperienceEffie Brasil 2024
- Silver — Impacto positivo: Diversidad e inclusiónEffie Latam 2024
- Bronze — Diversity & InclusionSmarties Global 2024