about

Marcelo Carvalho

Creative copywriter for the past 14 years.

I can't sing.
I draw the same way I did when I was five years old.
Play an instrument? Only on Rock Band.

That’s right. I’m not an artist (but I wish I could).
Here you won’t find broadway scripts, music albums
or a wooden cabin that I built last summer.

But you will find ads.
Funny ads. Effective ads. Awarded ads.

Exercising my right to be an ad nerd and not having to worry
about dress code at GUT São Paulo since February 2023.

I know what you're thinking, and I can confirm:
Anselmo's hair is even more beautiful in person.

If you wanna ask me out for coffee, don't even think about it. I hate coffee.


︎ +55 11 9 5956-0053
︎  falamarcelocarvalho@gmail.com


︎ Main Agencies

︎ GUT São Paulo
︎ Suno
︎ DPZ&T 
︎ NeogamaBBH
︎ Talent Marcel

︎ Awards & Recognition:

• Cannes Lions

_2024
Grad in Black – Silver – PR 
Grad in Black – Bronze – Brand Experience
Grad in Black – Shortlist – PR
Grad in Black – Shortlist – Direct


• Clube de Criação (Brazilian Creative Club)

_2023
48º Annual – Bronze - Film/Art Direction
48º Annual – In Book - TV/Cinema

_2021
46º Annual – Gold – Promo/Direct
46º Annual – Bronze – Branded Content
46º Annual – Bronze – Integrated
46º Annual – Bronze – TV/Cinema
46º Annual – In Book – TV/Cinema

_2020
45º Annual – Black Star (Best of the Show)
45º Annual – Gold – Outdoor
45º Annual – Silver – Integrated
45º Annual – Bronze – PR
45º Annual – In Book – TV/Cinema (2x)
45º Annual – In Book – Digital
45º Annual – Advertiser brand of the year/2020: McDonald's

_2018
43º Annual (2018)  – In Book  – Mobile: Innovative Use of Technology


• Effie Awards Brazil

_2022
Bronze – Long Term Effectiveness

_2021
Gold – Foods
Silver – Branded Content
Silver – Content Partnership
Bronze – Retail
Shortlist – Foods
Shortlist – Branded Content
Shortlist – Crisis Response

_2020
Gold – Brand Experience
Gold – Corporate Reputation
Silver – Branded Content
Silver – Retail
Brand of the Year: McDonald's


• Effie Awards Latinoamerica

_2021
Silver – Foods
Silver – Retail

_2020
Gold – Interactive
Bronze – Carpe Diem (ideas that create immediate and measurable impact)


• El Ojo del Iberoamérica

_2023
Silver – Audiovisual production: Photography
Bronze – Audiovisual production: Direction

_2017
Silver – Audiovisual production: Visual Effects


• Smarties Awards GLOBAL
Silver – The Internet of Things: Products in Prototype / Incubator Stage
Shortlist – Brand Awareness


• Smarties Awards LATAM
Bronze – Innovation
Shortlist – Brand Awareness
Shortlist – Cross Mobile Integration
Shortlist – Lead Generation / Direct Response / Conversions


• Ad Stars
Bronze – Film Craft: Visual Effects
Bronze – Promo & Activation: Digital Solutions


• WARC Rankings 2021
72º most effective campaign in the World (Méqui)


• Prêmio Profissionais do Ano
Branded Content


• Creativity
Pick of the Day