about

Marcelo Carvalho

37y.
Creative copywriter for the past 16 years.

I can't sing.
I draw the same way I did when I was five years old.
Play an instrument? Only on Rock Band.

That’s right. I’m not an artist (but I wish I could).
Here you won’t find broadway scripts, music albums
or a wooden cabin that I built last summer.

But you will find ads.
Funny ads. Effective ads. Awarded ads.

If you wanna ask me out for coffee, don't even think about it. I hate coffee.


︎ +55 11 9 5956-0053
︎  falamarcelocarvalho@gmail.com


︎ Main Agencies

︎ Associate Creative Director at Africa Creative
︎ Senior Copywriter at AlmapBBDO
︎ Senior Copywriter at GUT São Paulo
︎ Senior Copywriter at Suno
︎ Senior  Copywriter at DPZ&T 
︎ Copywriter at NeogamaBBH
︎ Copywriter at Talent Marcel

Make me a proposal to earn a lot of money, and read
an honest review about each of these places on my LinkedIn

︎ Awards & Recognition:

• Cannes Lions
GP x2 | Silver x4 | Bronze x3 | Shortlist x14

_2026
Field Barcode – Grand Prix – Outdoor
Field Barcode – Silver – Direct
Field Barcode – Silver – Media
Field Barcode – Bronze – Outdoor
Field Barcode – Shorlist – Outdoor
Field Barcode – Shorlist – Direct
Field Barcode – Shorlist – Media (2x)
Field Barcode – Shorlist – Entertainment Lions for Sport
Field Barcode – Shorlist – Brand Experience & Activation (2x)
Field Barcode – Shorlist – Creative Commerce

_2025
Call of Discounts – Grand Prix – Entertainment Lions for Gaming
Call of Discounts – Silver – Social and Creator
Grad in Black – Bronze – Glass
Call of Discounts – Shortlist – Social and Creator
Call of Discounts – Shortlist – Media
Call of Discounts – Shortlist – Creative Commerce (2x)
Call of Discounts – Shortlist – Entertainment Lions for Gaming

_2024
Grad in Black – Silver – PR 
Grad in Black – Bronze – Brand Experience
Grad in Black – Shortlist – PR
Grad in Black – Shortlist – Direct


• Clube de Criação (Brazilian Creative Club)
GP 1x | Gold x2 | Silver x4 | Bronze x7

_2024
49º Annual – Silver - Design
49º Annual – Silver - Art Direction
49º Annual – Silver - Direct
49º Annual – Bronze - Photography
49º Annual – Bronze - Design
49º Annual – In Book - Photography
49º Annual – In Book - Direction
49º Annual – In Book - Visual Effects
49º Annual – In Book - Sound Design

_2023
48º Annual – Bronze - Film/Art Direction
48º Annual – In Book - TV/Cinema

_2021
46º Annual – Gold – Promo/Direct
46º Annual – Bronze – Branded Content
46º Annual – Bronze – Integrated
46º Annual – Bronze – TV/Cinema
46º Annual – In Book – TV/Cinema

_2020
45º Annual – Black Star (Best of the Show)
45º Annual – Gold – Outdoor
45º Annual – Silver – Integrated
45º Annual – Bronze – PR
45º Annual – In Book – TV/Cinema (2x)
45º Annual – In Book – Digital
45º Annual – Advertiser brand of the year/2020: McDonald's

_2018
43º Annual (2018)  – In Book  – Mobile: Innovative Use of Technology


• Effie Awards Brazil

_2024
Gold – Diversity, equity, and inclusion
Silver – Brand Experience
Bronze – Content Partnership

_2022
Bronze – Long Term Effectiveness

_2021
Gold – Foods
Silver – Branded Content
Silver – Content Partnership
Bronze – Retail
Shortlist – Foods
Shortlist – Branded Content
Shortlist – Crisis Response

_2020
Gold – Brand Experience
Gold – Corporate Reputation
Silver – Branded Content
Silver – Retail
Brand of the Year: McDonald's


• Effie Awards Latinoamerica

_2024
Silver – Impacto positivo: Diversidad e inclusión

_2021
Silver – Foods
Silver – Retail

_2020
Gold – Interactive
Bronze – Carpe Diem (ideas that create immediate and measurable impact)


• El Ojo del Iberoamérica

_2023
Silver – Audiovisual production: Photography
Bronze – Audiovisual production: Direction

_2017
Silver – Audiovisual production: Visual Effects


• Smarties Awards GLOBAL

_2018
Silver – The Internet of Things: Products in Prototype Stage
Shortlist – Brand Awareness

_2024
Bronze – Diversity & Inclusion 


• Smarties Awards LATAM

_2018
Bronze – Innovation
Shortlist – Brand Awareness
Shortlist – Cross Mobile Integration
Shortlist – Lead Generation / Direct Response / Conversions


• Ad Stars

_2017

Bronze – Film Craft: Visual Effects
Bronze – Promo & Activation: Digital Solutions


• WARC Rankings 2021
72º most effective campaign in the World (Méqui)


• Prêmio Profissionais do Ano 2022
Branded Content


• Creativity
Pick of the Day

Imagine a killer sax song to read this
supposedly important list of awards

Out of ideias?

Careless_Whisper.mp3
Maneater.wav
Who-can-it-be-now.m4a