Call of Discounts
Turning a Gen Z game mode into an epic hunt for killer deals.
We developed a design system inspired by gaming aesthetics, replicating the look and feel of an in-game HUD (Heads-Up Display). 3D-designed elements brought depth and dimension to the visuals, setting the identity apart from the brand’s usual style and creating a bold, distinctive look.
Field Barcode
The perfect pitch pattern for Mercado Livre's stadium:
a scannable barcode unlocking exclusive discounts.
The Dream
Brazilian fans had been waiting 24 years for a sixth World Cup title.
After so much dreaming, that celebration was already alive in the country’s collective imagination.
So rather than creating just another campaign about cheering, we chose to make that dream feel real.
Featured on AdAge
Grad In Black
The graduation cap is that traditional hat everyone wears at graduation. Unless you're a black person.
Vult created four new cap models designed to cater to the diversity of black hair and allow everyone to graduate with even more pride in who they are.
Case Study
Social Film
Minidoc
In January 2025, our campaign was featured in Cannes Lions' The Progress Check: Race and Ethnicity.
Méqui
We always have an affectionate nickname for those we love. With McDonald’s, it’s no different.
This is why we adopted some of these nicknames in our facades around the whole country.
Case Study
We brought the fun to social media, posting in real time over 2000 custom front signs with nicknames and jokes fans make about McDonald’s.
Custom packages
The campaign was a massive success. Because of it, McDonald’s decided to name its 1000th restaurant in Brazil as “Méqui 1000”.
Do you want more results? What about 120 new restaurants and five percent increase of market share? Read the full article here.
