Grad In Black
The graduation cap is that traditional hat everyone wears at graduation. Unless you're a black person.
Vult created four new cap models designed to cater to the diversity of black hair and allow everyone to graduate with even more pride in who they are.
Case Study
Social Film
Minidoc
In January 2025, our campaign was featured in Cannes Lions' The Progress Check: Race and Ethnicity.
Louder Than Ever
Sometimes, everything you want is a dessert to save the day.
I mean, really save the day.
Non-brazilians note: We mocked a classic brazilian rock band in this commercial, "Legião Urbana". You know, it’s a classic, but let’s be honest: we are so tired. Naturally, their fans don’t think that way. Let’s check some r̶e̶a̶c̶t̶i̶o̶n̶s̶ of my personal achievements:
"Respect ’Legião’. Worms." / "Ridiculous" / "Shit advert. Mocking ’Legião’. What a shame" / "Why did you insult ’Legião’? 🤬🤬🤬"
"Assholes. I feel sorry for the fans" / "Why is this still on air?" / The man drinking ’milksak’should’t have gone to the camp instead of doing this crap"
Note: Do you believe these door-to-door salesman kind still exist? Me neither. But they are alive. And because of them, this commercial aired just for a couple days on TV. LOL.
We also did two bumper ads to mock some annoying ads that haunts Brazilian YouTube: stock markets and create-your-website kind.
Méqui
We always have an affectionate nickname for those we love. With McDonald’s, it’s no different.
This is why we adopted some of these nicknames in our facades around the whole country.
Case Study
We brought the fun to social media, posting in real time over 2000 custom front signs with nicknames and jokes fans make about McDonald’s.
Custom packages
The campaign was a massive success. Because of it, McDonald’s decided to name its 1000th restaurant in Brazil as “Méqui 1000”.
Do you want more results? What about 120 new restaurants and five percent increase of market share? Read the full article here.
A Cheese Naughtiness
The new Big Tasty Turbo Cheese features Emmental, cheddar, and mozzarella cream.
It’s a cheese naughtiness. So throw on that robe, light some candles, set the mood, and let desire take control.
Amigos para siempre
Football is pure passion. It’s a rollercoaster that could drive you from angerness to joy in seconds.
We showed this in a funny way to promote the Amstel’s sponsorship to Conmebol Libertadores, the ‘Latin Champions League’.
