The 700-Year Re-BrandBook
Spaten, a classic German beer, with almost 700 years of brewing tradition. Despite this rich legacy, Spaten was relatively unknown in Brazil.
How do we share this nearly 700-year history with Brazilians? Well, when it comes to history, nothing beats a good book.
Case Study
Lifestyle Photography and Photo Guidelines
An homage to classical painting.
Drawing inspiration from classical artistry, our photoshoots emulate the grandeur of historical paintings, setting the standard for visual representation.
Each frame is intended to reflect the sophistication of classical portraits, where tradition converges with modernity seamlessly.
Illustration
Not every moment of Spaten Beer's rich history was painted or photographed. To tell this heritage with images, we needed to create a series of illustrations to represent these moments.
Utilizing engraving techniques, these illustrations breathe life into historical anecdotes, immortalizing pivotal moments in Spaten's timeless journey.
Posters
Crafting a series of posters, we amalgamated the finest elements from each chapter, encapsulating the essence of our Brandbook.
These posters, designed to stand out and adorn walls, amplify the visual impact of Spaten's narrative.
