Strength Multiverse
Strength. With a touch of smoothness. Since 1397, throughout cultures and places, one recipe survived.
From Munich to the world, for nearly 700 years, that has been the Spaten way of being strong.






The campaign started with some teaser materials showing just a glimpse of strong characters across History, such as medieval knights, ninja warriors and pirates. Throughout the centuries, Spaten was there.



Then we launched illustrated teaser posters, this time showing the faces of the Multiverse characters that were yet to come in the film, and their eminent rivalry. What could be that about? Maybe a dart game between pirates and African women warriors? Or a ping-pong match between a samurai and a nowadays boxer? Or even an armwrestling competition between a Peruvian priestess and a medieval knight? Later, we launched the full movie poster revealing more characters and our main character. Illustrations by Lambuja.




After the film release, We made some short spinoffs of the characters, showing how bad-ass (and how nice at the same time) they are.





