Méqui
We always have an affectionate nickname for those we love. With McDonald’s, it’s no different.
This is why we adopted some of these nicknames in our facades around the whole country.
Case Study
We brought the fun to social media, posting in real time over 2000 custom front signs with nicknames and jokes fans make about McDonald’s.
Custom packages
The campaign was a massive success. Because of it, McDonald’s decided to name its 1000th restaurant in Brazil as “Méqui 1000”.
Do you want more results? What about 120 new restaurants and five percent increase of market share? Read the full article here.
