Méqui
We always have an affectionate nickname for those we love. With McDonald’s, it’s no different.
This is why we adopted some of these nicknames in our facades around the whole country.
Case Study
We brought the fun to social media, posting in real time over 2000 custom front signs with nicknames and jokes fans make about McDonald’s.
Custom packages
The campaign was a massive success. Because of it, McDonald’s decided to name its 1000th restaurant in Brazil as “Méqui 1000”.
Do you want more results? What about 120 new restaurants and five percent increase of market share? Read the full article here.
+2 milfachadas personalizadas respondidas em 24 horas.
+6 mide views.
+331 milinterações.
90%de menções positivas.
120novos restaurantes anunciados depois da campanha.
72ªcampanha mais efetiva do mundo no ranking WARC 2021.
Prêmios
- ★ Black Star (Best of the Show)Clube de Criação 2020
- Gold — OutdoorClube de Criação 2020
- Silver — IntegratedClube de Criação 2020
- Bronze — Promo/DirectClube de Criação 2020
- Bronze — PRClube de Criação 2020
- In Book — DigitalClube de Criação 2020
- Bronze — Long Term EffectivenessEffie Brasil 2022
- Gold — Brand ExperienceEffie Brasil 2020
- Gold — Corporate ReputationEffie Brasil 2020
- Silver — Branded ContentEffie Brasil 2020
- Silver — RetailEffie Brasil 2020
- Gold — InteractiveEffie Latam 2020
- Bronze — Carpe Diem (ideas that create immediate and measurable impact)Effie Latam 2020
- 72º most effective campaign in the WorldWARC Rankings 2021