Heroes
Compact, tough and brave.
There's a new hero in the streets.
Some cool facts about this campaign:
1. This is the biggest campaign in Renault Brazil's history. The total cost (film production and media investment) was 50 million BRL (16 million USD).
2. More than 80 actors were involved in the film.
3. A multicultural work between four countries: Brazil, Argentina, United States and England.
4. The script was approved by Marvel Studios President, Kevin Feige (yes, he rejected some others scripts before).
5. The film was shot in 3 days by argentine director Jonathan Gurvit in São Paulo, Brazil.
6. The VFX were produced by Framestore, the BAFTA and Oscar-winning creative studio behind special effects of Avatar, The Dark Knight, Harry Potter series, The Martian, Marvel Cinematic Universe series and more.
We turned the vertical version of the film into a Comic Book:
