Field Barcode
The perfect pitch pattern for Mercado Livre's stadium:
a scannable barcode unlocking exclusive discounts.
1 de 1Único Grand Prix de Outdoor em Cannes Lions 2026.
53 milcupons usados durante a partida.
3,5×de retorno sobre o investimento em mídia. US$ 1,78 mi em vendas.
US$ 4,5 miem mídia espontânea, em 37 veículos e 813 cidades.
Before the Jury even met in Cannes, I saw a soccer pitch reimagined as a giant barcode and fell in love with it.
Awarding ‘Field Barcode’ the Grand Prix was pure joy. That same reaction was what I hoped the Jury would share.
Outdoor is about being seen in the real world, not online. It’s a physical experience that stops you in your tracks, proving the world’s oldest medium is still our most surprising way to connect.”
Aaron StarkmanGlobal Chief Creative Officer, Rethink
Prêmios
- ★ Grand Prix — OutdoorCannes Lions 2026
- Silver — DirectCannes Lions 2026
- Silver — MediaCannes Lions 2026
- Bronze — OutdoorCannes Lions 2026
- Shortlist — OutdoorCannes Lions 2026
- Shortlist — DirectCannes Lions 2026
- Shortlist — Media (2x)Cannes Lions 2026
- Shortlist — Entertainment Lions for SportCannes Lions 2026
- Shortlist — Brand Experience & Activation (2x)Cannes Lions 2026
- Shortlist — Creative CommerceCannes Lions 2026
- Gold — Creative Use of MediaClube de Criação 2026
- Gold — OutdoorClube de Criação 2026
- Bronze — Promotional & Direct MarketingClube de Criação 2026