We developed a design system inspired by gaming aesthetics, replicating the look and feel of an in-game HUD (Heads-Up Display). 3D-designed elements brought depth and dimension to the visuals, setting the identity apart from the brand’s usual style and creating a bold, distinctive look.

In June 2026, Call of Discounts was one of the 5 campaigns picked
by the jury president to be part of the “Best of Gaming” playlist, featured on Love The Work.


Over to Sue Anderson, Jury President of the Entertainment Lions for Gaming.