Canutasty
For the launch of Giga Tasty, the biggest McDonald’s sandwich in Brazil, only a person had what it takes to say our message LOUD enough: Márcio Canuto, also known as ‘The Human Capslock’, because of, well, you can guess.
Canuto is one of the most recognizable TV reporters in Brazil and retired recently. The Canutasty campaign is his first advertising campaign ever, featuring his career’s most famous memes.
TV / Web Film
Márcio Canuto, a.k.a. The Human Capslock
We started simply putting Canuto’s face as the ‘Employee of the Month’ in the restaurants as a teaser and BOOM, we let the internet talk.
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Social Media Films
Bumper Ad
Canuto even met everyone who ordered the Giga Tasty at the Drive-Thru for one day.
At that time, it wasn't forbidden to have fun while working in advertising.
And my major achievement: be mentioned by Canuto in one of the biggest radio shows of Brazil.
Damn, it was fun.