Marcelo Carvalho // Copywriter

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	<title>Marcelo Carvalho // Copywriter</title>
	<link>https://marcelocarvalho.work</link>
	<description>Marcelo Carvalho // Copywriter</description>
	<pubDate>Thu, 14 May 2026 14:16:00 +0000</pubDate>
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		<title>Field Barcode</title>
				
		<link>https://marcelocarvalho.work/Field-Barcode</link>

		<pubDate>Fri, 24 Apr 2026 17:52:49 +0000</pubDate>

		<dc:creator>Marcelo Carvalho // Copywriter</dc:creator>

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		<description>Field Barcode&#60;img width="982" height="46" width_o="982" height_o="46" data-src="https://freight.cargo.site/t/original/i/d51ba4904853f4c8cb6f80fb0fe8619cae5a4b6015b71f30cd5341645f72a7f7/lions_barcode.png" data-mid="249795914" border="0" data-scale="35" src="https://freight.cargo.site/w/982/i/d51ba4904853f4c8cb6f80fb0fe8619cae5a4b6015b71f30cd5341645f72a7f7/lions_barcode.png" /&#62;
The perfect pitch pattern for Mercado Livre's stadium:
a scannable barcode unlocking exclusive discounts.


&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/39d3adeff8f0ed32065dccda89b36c4cdc74e5328823d6820cab7fab551cdaa0/MercadoLivre_FieldBarcode-SUPPORT1.jpg" data-mid="247570442" border="0"  src="https://freight.cargo.site/w/1000/i/39d3adeff8f0ed32065dccda89b36c4cdc74e5328823d6820cab7fab551cdaa0/MercadoLivre_FieldBarcode-SUPPORT1.jpg" /&#62;
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Over to Aaron Starkman, Jury President of the Outdoor Lions.


“Field Barcode” was the only campaign to win an Outdoor Grand Prix at the 2026 festival.


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		<title>Call of Discounts</title>
				
		<link>https://marcelocarvalho.work/Call-of-Discounts</link>

		<pubDate>Fri, 09 May 2025 15:02:56 +0000</pubDate>

		<dc:creator>Marcelo Carvalho // Copywriter</dc:creator>

		<guid isPermaLink="true">https://marcelocarvalho.work/Call-of-Discounts</guid>

		<description>Call of Discounts&#60;img width="1052" height="54" width_o="1052" height_o="54" data-src="https://freight.cargo.site/t/original/i/43cb4b1380bed17423487466dbd431ed0b9845a359b4c7d323922dddd3edd017/awards-cod.png" data-mid="235037213" border="0" data-scale="35" data-no-zoom src="https://freight.cargo.site/w/1000/i/43cb4b1380bed17423487466dbd431ed0b9845a359b4c7d323922dddd3edd017/awards-cod.png" /&#62;
Turning a Gen Z game mode into an epic hunt for killer deals.


	We developed a design system inspired by gaming aesthetics, replicating the look and feel of an in-game HUD (Heads-Up Display). 3D-designed elements brought depth and dimension to the visuals, setting the identity apart from the brand’s usual style and creating a bold, distinctive look.


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	In June 2026, Call of Discounts was one of the 5 campaigns picked 
by the jury president to be part of the “Best of Gaming” playlist, featured on Love The Work.

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Over to Sue Anderson, Jury President of the Entertainment Lions for Gaming.


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		<title>The Dream</title>
				
		<link>https://marcelocarvalho.work/The-Dream</link>

		<pubDate>Thu, 14 May 2026 14:16:00 +0000</pubDate>

		<dc:creator>Marcelo Carvalho // Copywriter</dc:creator>

		<guid isPermaLink="true">https://marcelocarvalho.work/The-Dream</guid>

		<description>The Dream

Brazilian fans had been waiting 24 years for a sixth World Cup title. 
After so much dreaming, that celebration was already alive in the country’s collective imagination. 
So rather than creating just another campaign about cheering, we chose to make that dream feel real.


&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b0bad49ab0c39b1baf83ee1ad42ae5edcf39943d12b643067df5ee0974f3ba45/1.png" data-mid="248293626" border="0"  src="https://freight.cargo.site/w/1000/i/b0bad49ab0c39b1baf83ee1ad42ae5edcf39943d12b643067df5ee0974f3ba45/1.png" /&#62;
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Featured 2x on AdAge
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In just one month, The Dream became the most-watched video in Volkswagen Brazil’s history, with over 53 million views on YouTube alone.

&#60;img width="2147" height="1665" width_o="2147" height_o="1665" data-src="https://freight.cargo.site/t/original/i/797bd2ecf69dc32af8fcc7a853fe87205541357ce029d11592e037448f3fb726/VIEWS_VW.jpg" data-mid="249611769" border="0"  src="https://freight.cargo.site/w/1000/i/797bd2ecf69dc32af8fcc7a853fe87205541357ce029d11592e037448f3fb726/VIEWS_VW.jpg" /&#62;

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	<item>
		<title>Grad in Black</title>
				
		<link>https://marcelocarvalho.work/Grad-in-Black</link>

		<pubDate>Tue, 07 May 2024 00:03:19 +0000</pubDate>

		<dc:creator>Marcelo Carvalho // Copywriter</dc:creator>

		<guid isPermaLink="true">https://marcelocarvalho.work/Grad-in-Black</guid>

		<description>Grad In Black&#60;img width="1052" height="54" width_o="1052" height_o="54" data-src="https://freight.cargo.site/t/original/i/61864f1121812b22d054e90a8bdc4df95df46e23ca5136d4d5389ac06e34dd6a/awards-capelo-2.png" data-mid="235037187" border="0" data-scale="25" data-no-zoom src="https://freight.cargo.site/w/1000/i/61864f1121812b22d054e90a8bdc4df95df46e23ca5136d4d5389ac06e34dd6a/awards-capelo-2.png" /&#62;

The graduation cap is that traditional hat everyone wears at graduation. Unless you're a black person. 
Vult created four new cap models designed to cater to the diversity of black hair and allow everyone to graduate with even more pride in who they are.Case Study
Social Film

	
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&#38;nbsp; &#38;nbsp; &#38;nbsp;Minidoc


In January 2025, our campaign was featured in Cannes Lions' The Progress Check: Race and Ethnicity.


&#60;img width="1207" height="909" width_o="1207" height_o="909" data-src="https://freight.cargo.site/t/original/i/2b6904ffc840adbf58ac716a538682575ed32ac5d88953611c5ef53b66213575/Captura-de-tela-2025-02-14-180548.png" data-mid="226605506" border="0"  src="https://freight.cargo.site/w/1000/i/2b6904ffc840adbf58ac716a538682575ed32ac5d88953611c5ef53b66213575/Captura-de-tela-2025-02-14-180548.png" /&#62;

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	<item>
		<title>Méqui</title>
				
		<link>https://marcelocarvalho.work/Mequi</link>

		<pubDate>Thu, 17 Oct 2019 20:19:44 +0000</pubDate>

		<dc:creator>Marcelo Carvalho // Copywriter</dc:creator>

		<guid isPermaLink="true">https://marcelocarvalho.work/Mequi</guid>

		<description>Méqui
We always have an affectionate nickname for those we love. With McDonald’s, it’s no different.
This is why we adopted some of these nicknames in our facades around the whole country.
Case Study

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&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/2690c6c4dd748c959f0b5d5edf9d14433929264836314c1174ceacb28e576b27/70882928_2445377625560578_891309918416535552_n.jpg" data-mid="150492457" border="0"  src="https://freight.cargo.site/w/500/i/2690c6c4dd748c959f0b5d5edf9d14433929264836314c1174ceacb28e576b27/70882928_2445377625560578_891309918416535552_n.jpg" /&#62;
&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/9fbf5a86260cd2fc4d7d6de45db925054e8182b24ff57fc622bcc00ee4ec3bf4/71045844_2445377618893912_2011686368467484672_n.jpg" data-mid="150492459" border="0"  src="https://freight.cargo.site/w/500/i/9fbf5a86260cd2fc4d7d6de45db925054e8182b24ff57fc622bcc00ee4ec3bf4/71045844_2445377618893912_2011686368467484672_n.jpg" /&#62;


We brought the fun to social media, posting in real time over 2000 custom front signs with nicknames and jokes fans make about McDonald’s.


&#60;img width="446" height="464" width_o="446" height_o="464" data-src="https://freight.cargo.site/t/original/i/30a98d8e0ed64c5f9defacb83ec8d9b281a75129ba9304f5f5a0a91f02f004ce/Captura-de-Tela-2019-09-06-as-16.56.16.png" data-mid="52953611" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/446/i/30a98d8e0ed64c5f9defacb83ec8d9b281a75129ba9304f5f5a0a91f02f004ce/Captura-de-Tela-2019-09-06-as-16.56.16.png" /&#62;
&#60;img width="437" height="558" width_o="437" height_o="558" data-src="https://freight.cargo.site/t/original/i/ed87835ed20b4375a7a655b2dea931c59841eaa9ccc708e2d3390796faab7e79/Captura-de-Tela-2019-09-06-as-17.02.18.png" data-mid="52953612" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/437/i/ed87835ed20b4375a7a655b2dea931c59841eaa9ccc708e2d3390796faab7e79/Captura-de-Tela-2019-09-06-as-17.02.18.png" /&#62;
&#60;img width="428" height="438" width_o="428" height_o="438" data-src="https://freight.cargo.site/t/original/i/4574e7ff027db5ea84d7a0a45f69c85461e6b0bd858e9aff10580e7e6feda221/Captura-de-Tela-2019-09-06-as-17.18.07.png" data-mid="52953614" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/428/i/4574e7ff027db5ea84d7a0a45f69c85461e6b0bd858e9aff10580e7e6feda221/Captura-de-Tela-2019-09-06-as-17.18.07.png" /&#62;
&#60;img width="443" height="531" width_o="443" height_o="531" data-src="https://freight.cargo.site/t/original/i/502c94a5e7e0e3eb8f402d51eb5485f04911353d4876faf35ccfb82a2241fb90/Captura-de-Tela-2019-09-06-as-17.14.21.png" data-mid="52953613" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/443/i/502c94a5e7e0e3eb8f402d51eb5485f04911353d4876faf35ccfb82a2241fb90/Captura-de-Tela-2019-09-06-as-17.14.21.png" /&#62;


Custom packages


&#60;img width="1280" height="624" width_o="1280" height_o="624" data-src="https://freight.cargo.site/t/original/i/b39fc3cc4a3f064e213b57b9e97ae5caf6a79abce574cb223ce59a3bd33abd40/big-mequi.jpg" data-mid="52953729" border="0"  src="https://freight.cargo.site/w/1000/i/b39fc3cc4a3f064e213b57b9e97ae5caf6a79abce574cb223ce59a3bd33abd40/big-mequi.jpg" /&#62;

The campaign was a massive success. Because of it, McDonald’s decided to name its 1000th restaurant in Brazil as “Méqui 1000”.

&#60;img width="2194" height="1463" width_o="2194" height_o="1463" data-src="https://freight.cargo.site/t/original/i/383497bfa08cc0bf9af73f4388e776083f65c93783ecca35de60f11376a5cfeb/mequi1000-fachada-e1571409643119.jpg" data-mid="52954206" border="0"  src="https://freight.cargo.site/w/1000/i/383497bfa08cc0bf9af73f4388e776083f65c93783ecca35de60f11376a5cfeb/mequi1000-fachada-e1571409643119.jpg" /&#62;


Do you want more results? What about 120 new restaurants and five percent increase of market share? Read the full article here.


&#60;img width="900" height="656" width_o="900" height_o="656" data-src="https://freight.cargo.site/t/original/i/5fac7c5ca7877191eb314cdfdea79ecef4775e2049462c9d13b836739e736647/Screen-Shot-2022-01-27-at-17.06.21.png" data-mid="131688987" border="0"  src="https://freight.cargo.site/w/900/i/5fac7c5ca7877191eb314cdfdea79ecef4775e2049462c9d13b836739e736647/Screen-Shot-2022-01-27-at-17.06.21.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Spaten Fight Night</title>
				
		<link>https://marcelocarvalho.work/Spaten-Fight-Night</link>

		<pubDate>Wed, 23 Jul 2025 17:51:58 +0000</pubDate>

		<dc:creator>Marcelo Carvalho // Copywriter</dc:creator>

		<guid isPermaLink="true">https://marcelocarvalho.work/Spaten-Fight-Night</guid>

		<description>Spaten Fight Night
Fighters love a good trash talk. 
To hype up the rematch between Vitor Belfort and Wanderlei Silva, Spaten — a fancy German beer — created the classiest trash talk in fight history.


</description>
		
	</item>
		
		
	<item>
		<title>Fake Friends With Benefits</title>
				
		<link>https://marcelocarvalho.work/Fake-Friends-With-Benefits</link>

		<pubDate>Fri, 08 May 2026 19:20:07 +0000</pubDate>

		<dc:creator>Marcelo Carvalho // Copywriter</dc:creator>

		<guid isPermaLink="true">https://marcelocarvalho.work/Fake-Friends-With-Benefits</guid>

		<description>Fake Friends With BenefitsThe April Fool's deal where fake friendships had real benefits.
&#38;nbsp;

&#60;img width="528" height="282" width_o="528" height_o="282" data-src="https://freight.cargo.site/t/original/i/2847bc1f46ecee218b09d142c7e8e72219317d73e841704f09543c99b0d9828b/1.gif" data-mid="248053150" border="0"  src="https://freight.cargo.site/w/528/i/2847bc1f46ecee218b09d142c7e8e72219317d73e841704f09543c99b0d9828b/1.gif" /&#62;
&#60;img width="840" height="448" width_o="840" height_o="448" data-src="https://freight.cargo.site/t/original/i/0560ead310ba91723957a86ff50ad0230396d071b43ca749384fae40e954b614/2.gif" data-mid="248053151" border="0"  src="https://freight.cargo.site/w/840/i/0560ead310ba91723957a86ff50ad0230396d071b43ca749384fae40e954b614/2.gif" /&#62;
&#60;img width="3000" height="2127" width_o="3000" height_o="2127" data-src="https://freight.cargo.site/t/original/i/0b847493e99f13d7c333a3db0b8de594f127119715bbb11d0d1a18bef4bbbece/3.jpg" data-mid="248053152" border="0"  src="https://freight.cargo.site/w/1000/i/0b847493e99f13d7c333a3db0b8de594f127119715bbb11d0d1a18bef4bbbece/3.jpg" /&#62;

&#60;img width="1000" height="1778" width_o="1000" height_o="1778" data-src="https://freight.cargo.site/t/original/i/bcf1751c0e74a8a24b079dca676188cb23fa3966080b99b9f22c55236ece108d/4.jpg" data-mid="248053153" border="0"  src="https://freight.cargo.site/w/1000/i/bcf1751c0e74a8a24b079dca676188cb23fa3966080b99b9f22c55236ece108d/4.jpg" /&#62;
&#60;img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/0c55ec630b70c2ca9b0c2abd3c0f0d14b76832b6c6b915e7f43fd9c3496fbaa2/5.gif" data-mid="248053154" border="0"  src="https://freight.cargo.site/w/400/i/0c55ec630b70c2ca9b0c2abd3c0f0d14b76832b6c6b915e7f43fd9c3496fbaa2/5.gif" /&#62;
&#60;img width="1000" height="1778" width_o="1000" height_o="1778" data-src="https://freight.cargo.site/t/original/i/37081a9677944238f6f24e88f5e3d2f7ab094270087e0ee6dc7d18142f2fe9c6/6.jpg" data-mid="248053155" border="0"  src="https://freight.cargo.site/w/1000/i/37081a9677944238f6f24e88f5e3d2f7ab094270087e0ee6dc7d18142f2fe9c6/6.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Louder Than Ever</title>
				
		<link>https://marcelocarvalho.work/Louder-Than-Ever</link>

		<pubDate>Fri, 17 Jan 2020 18:26:58 +0000</pubDate>

		<dc:creator>Marcelo Carvalho // Copywriter</dc:creator>

		<guid isPermaLink="true">https://marcelocarvalho.work/Louder-Than-Ever</guid>

		<description>Louder Than EverSometimes, everything you want is a dessert to save the day.
I mean, really save the day.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40fd59fafa5a3c89ccb020de1f7418f44512a92a5d502641f1af5a67bb041a81/vlcsnap-2020-01-17-16h48m55s760.png" data-mid="58788328" border="0"  src="https://freight.cargo.site/w/1000/i/40fd59fafa5a3c89ccb020de1f7418f44512a92a5d502641f1af5a67bb041a81/vlcsnap-2020-01-17-16h48m55s760.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5786f6c074991b149e601e563f07e793209c76de6dc162f5bd7834b05691df9e/vlcsnap-2020-01-17-16h50m44s167.png" data-mid="58788331" border="0"  src="https://freight.cargo.site/w/1000/i/5786f6c074991b149e601e563f07e793209c76de6dc162f5bd7834b05691df9e/vlcsnap-2020-01-17-16h50m44s167.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43debbb02296ca469c14b802f034107c95137aadfb688ee348662b35ea035175/vlcsnap-2020-01-17-16h49m26s281.png" data-mid="58788329" border="0"  src="https://freight.cargo.site/w/1000/i/43debbb02296ca469c14b802f034107c95137aadfb688ee348662b35ea035175/vlcsnap-2020-01-17-16h49m26s281.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/deb9cecf0dc6d6b302751ef445011163214aa5afb3a0fad68707c9612db683f1/vlcsnap-2020-01-17-16h50m00s498.png" data-mid="58788330" border="0"  src="https://freight.cargo.site/w/1000/i/deb9cecf0dc6d6b302751ef445011163214aa5afb3a0fad68707c9612db683f1/vlcsnap-2020-01-17-16h50m00s498.png" /&#62;

Non-brazilians note: We mocked a classic brazilian rock band in this commercial, "Legião Urbana". You know, it’s a classic, but let’s be honest: we are so tired. Naturally, their fans don’t think that way. Let’s check some r̶e̶a̶c̶t̶i̶o̶n̶s̶ of my personal achievements:

	&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/7b63269b43e3ae81c347170175187e63d498c1caaecc4b2e345cb06e30d7f43f/comentarios-legiao-1.jpg" data-mid="87056720" border="0"  src="https://freight.cargo.site/w/1000/i/7b63269b43e3ae81c347170175187e63d498c1caaecc4b2e345cb06e30d7f43f/comentarios-legiao-1.jpg" /&#62;"Respect ’Legião’. Worms." / "Ridiculous" / "Shit advert. Mocking&#38;nbsp;’Legião’. What a shame" / "Why did you insult ’Legião’?&#38;nbsp;🤬🤬🤬"
	&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/05fdbfc49e547e39ab5a756897735c377278f71627b70fb19fce00c957e02a84/comentarios-legiao-2.jpg" data-mid="87056721" border="0"  src="https://freight.cargo.site/w/1000/i/05fdbfc49e547e39ab5a756897735c377278f71627b70fb19fce00c957e02a84/comentarios-legiao-2.jpg" /&#62;
"Assholes. I feel sorry for the fans" / "Why is this still on air?" / The man drinking ’milksak’should’t have gone to the camp instead of doing this crap"


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/870627d14540fc2aedad5b90cff5bd183fcee125f97eb65d49094539f1f419b4/vlcsnap-2020-01-17-16h20m51s268.png" data-mid="58786971" border="0"  src="https://freight.cargo.site/w/1000/i/870627d14540fc2aedad5b90cff5bd183fcee125f97eb65d49094539f1f419b4/vlcsnap-2020-01-17-16h20m51s268.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92c35fe84a50c388fc2f8838d9d503eecbc5f92804333cbf54840d4906d87a9f/vlcsnap-2020-01-17-16h24m44s354.png" data-mid="58786972" border="0"  src="https://freight.cargo.site/w/1000/i/92c35fe84a50c388fc2f8838d9d503eecbc5f92804333cbf54840d4906d87a9f/vlcsnap-2020-01-17-16h24m44s354.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9bcc7908701d5a60fb45a18a5a0c2c675915af9fb57e0e022bf9d00d71337c2d/vlcsnap-2020-01-17-16h25m05s680.png" data-mid="58786973" border="0"  src="https://freight.cargo.site/w/1000/i/9bcc7908701d5a60fb45a18a5a0c2c675915af9fb57e0e022bf9d00d71337c2d/vlcsnap-2020-01-17-16h25m05s680.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d125004100b63386d0e11b3845be4d51afb33d982b9276fdc90621e5772166d6/vlcsnap-2020-01-17-16h20m38s955.png" data-mid="58786970" border="0"  src="https://freight.cargo.site/w/1000/i/d125004100b63386d0e11b3845be4d51afb33d982b9276fdc90621e5772166d6/vlcsnap-2020-01-17-16h20m38s955.png" /&#62;
Note: Do you believe these door-to-door salesman kind still exist? Me neither. But they are alive. And because of them, this commercial aired just for a couple days on TV. LOL.


We also did two bumper ads to mock some annoying ads that haunts Brazilian YouTube: stock markets and create-your-website kind.
</description>
		
	</item>
		
		
	<item>
		<title>A Cheese Naughtiness</title>
				
		<link>https://marcelocarvalho.work/A-Cheese-Naughtiness</link>

		<pubDate>Fri, 13 Mar 2020 01:42:06 +0000</pubDate>

		<dc:creator>Marcelo Carvalho // Copywriter</dc:creator>

		<guid isPermaLink="true">https://marcelocarvalho.work/A-Cheese-Naughtiness</guid>

		<description>A Cheese Naughtiness

The new Big Tasty Turbo Cheese features Emmental, cheddar, and mozzarella cream.


It’s a cheese naughtiness. 

So throw on that robe, light some candles, set the mood, and let desire take control.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70e28a6381c58f281e8cc2b4840cc9ec1947a61dd22bbbfc4a918471a36bae94/frame2.jpg" data-mid="63418505" border="0"  src="https://freight.cargo.site/w/1000/i/70e28a6381c58f281e8cc2b4840cc9ec1947a61dd22bbbfc4a918471a36bae94/frame2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/efd445cb03807dba89149692f88edca5f456810bd116eed2ce4b7a48b61beabd/frame1.jpg" data-mid="63418509" border="0"  src="https://freight.cargo.site/w/1000/i/efd445cb03807dba89149692f88edca5f456810bd116eed2ce4b7a48b61beabd/frame1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5d62e63fda3a3758ba0de3a456289aa62a495b7d59dfa63a8b1d62984d322eb/frame3.jpg" data-mid="63418498" border="0"  src="https://freight.cargo.site/w/1000/i/e5d62e63fda3a3758ba0de3a456289aa62a495b7d59dfa63a8b1d62984d322eb/frame3.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/85f774c86b65245063b1194fa26c43a97a07cda21733030f3b952d10246bd2a3/Thumb.jpg" data-mid="63418492" border="0"  src="https://freight.cargo.site/w/1000/i/85f774c86b65245063b1194fa26c43a97a07cda21733030f3b952d10246bd2a3/Thumb.jpg" /&#62;


&#60;img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/f60c0f00ff0a5e661a896a6c4ca0e4024653c6b729aa0e0f6dd0c3b04c36565e/6.png" data-mid="63419586" border="0"  src="https://freight.cargo.site/w/750/i/f60c0f00ff0a5e661a896a6c4ca0e4024653c6b729aa0e0f6dd0c3b04c36565e/6.png" /&#62;
&#60;img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/6df167e10c8a629841dde9e18b855ede06135fee7709cb49a170e9e91fd92211/1.png" data-mid="63419587" border="0"  src="https://freight.cargo.site/w/750/i/6df167e10c8a629841dde9e18b855ede06135fee7709cb49a170e9e91fd92211/1.png" /&#62;


&#60;img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/5299bc89033d90b58e260e67d53c0b76e9e679f0d3b71ef008fc87ef102388c3/3.png" data-mid="63419589" border="0"  src="https://freight.cargo.site/w/750/i/5299bc89033d90b58e260e67d53c0b76e9e679f0d3b71ef008fc87ef102388c3/3.png" /&#62;
&#60;img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/1707eeedb86df286e249a0c43c43bc8ab67c54641a1e2dbd99728b41231d8e36/4.png" data-mid="63419590" border="0"  src="https://freight.cargo.site/w/750/i/1707eeedb86df286e249a0c43c43bc8ab67c54641a1e2dbd99728b41231d8e36/4.png" /&#62;
&#60;img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/8fabee678f69cd2b106000ae183acab960fd4997ce1384ade584dbea82b5684a/5.png" data-mid="63419591" border="0"  src="https://freight.cargo.site/w/750/i/8fabee678f69cd2b106000ae183acab960fd4997ce1384ade584dbea82b5684a/5.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Heroes</title>
				
		<link>https://marcelocarvalho.work/Heroes</link>

		<pubDate>Fri, 12 Oct 2018 14:55:13 +0000</pubDate>

		<dc:creator>Marcelo Carvalho // Copywriter</dc:creator>

		<guid isPermaLink="true">https://marcelocarvalho.work/Heroes</guid>

		<description>Heroes
Compact, tough and brave.
There's a new hero in the streets.

&#60;img width="3000" height="6312" width_o="3000" height_o="6312" data-src="https://freight.cargo.site/t/original/i/7e2fff207d04f509f102b90ae27c034187b00ba8adc260dc883da311c2fca59c/HULK_BOARD_3000_3000.jpg" data-mid="26082008" border="0"  src="https://freight.cargo.site/w/1000/i/7e2fff207d04f509f102b90ae27c034187b00ba8adc260dc883da311c2fca59c/HULK_BOARD_3000_3000.jpg" /&#62;
Some cool facts about this campaign:


1. This is the biggest campaign in Renault Brazil's history. The total cost (film production and media investment) was 50 million BRL (16 million USD).


2. More than 80 actors were involved in the film.


3. A multicultural work between four countries: Brazil, Argentina, United States and England.


4. The script was approved by Marvel Studios President, Kevin Feige (yes, he rejected some others scripts before).


5. The film was shot in 3 days by argentine director Jonathan Gurvit in São Paulo, Brazil.


6. The VFX were produced by Framestore, the BAFTA and Oscar-winning creative studio behind special effects of Avatar, The Dark Knight, Harry Potter series, The Martian, Marvel Cinematic Universe series and more.


We turned the vertical version of the film into a Comic Book:


&#60;img width="3000" height="244" width_o="3000" height_o="244" data-src="https://freight.cargo.site/t/original/i/a9675c5023b02cb5a5973e925b7e3b24483c499c2f28403815f5e03c0baae0cd/release_hulk.jpg" data-mid="28294294" border="0"  src="https://freight.cargo.site/w/1000/i/a9675c5023b02cb5a5973e925b7e3b24483c499c2f28403815f5e03c0baae0cd/release_hulk.jpg" /&#62;</description>
		
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